In the past, Ian Rosenberg Jewellery has chosen not to expand operations if it felt there could be a compromise in the high standards of production. Whereas, its competitors have benefited from a cheaper production process and a large scale production abroad, Rosenberg Jewellery has chosen quality over quantity. This focus means that, whereas rival jewellers have struggled in the recession, Rosenberg Jewellery has seen a steady growth in demand and now plans on expanding its operations abroad.
Focusing on Arab countries (Bahrain, Saudi Arabia and Kuwait), India and Peru, Rosenberg hopes that by creating an organic demand for its product, based on the same principles of quality and simplicity, they will place themselves at the fore of foreign markets in the same way it has done at home. To achieve this, the jewellers is promoting its British range abroad, for those who want the classic look, and then another range of designs inspired by the specific country’s history.
The key to the company’s success over the years has been its ability to capture the character and charm of Britain through timeless designs. By expanding abroad, Rosenberg will draw inspiration from each country in which it sets up shop. By doing this, the company can build on its legacy while maintaining the values and attributes which have served it so well thus far.
A host of top Bollywood stars have recently signed on as brand ambassadors and have already been seen on red carpets wearing the latest in Indian-inspired designs. Several photographers in high-end Indian fashion magazines have also used Rosenberg jewellery in their shoots to help create an authentic English feel, with an Indian twist.
Consumers don’t want their jewellery to be a compromise between ethics and aesthetics. They want beautiful pieces and this doesn’t necessarily mean that someone else further down the chain has been exploited in the process.
Aside from the simple beauty of the jewellery, many people choose to buy Peruvian jewellery out of social responsibility. Many artisans in Peru are struggling to become financially independent. By linking these highly skilled people with a demand from abroad, Rosenberg allows customers to know that they don’t only get a beautiful piece of jewellery; they also receive the peace of mind from knowing that they’re helping hard-working native peoples live their lives and continue to work in traditional trades.
Closer to home, Rosenberg Jewellery has had a presence in Milan for several years. Ian Rosenberg’s son, Kevin, works exclusively with couture designers in New York, Paris and Milan, producing stunning pieces to enhance the beauty of their creations. While Kevin’s company is a separate entity to Ian’s, the principles and skills are drawn specifically from working with his father over the years.
With this in mind, each new Rosenberg jewellers abroad will start small. By creating bespoke high end pieces for high value celebrities, Ian Rosenberg Jewellery has created a vibe of exclusivity. This also allows the company to closely monitor quality control abroad – ensuring that the company’s primary demand for quality is kept intact.
The process for expansion started several months ago as Ian Rosenberg personally scouted and started to train the very best upcoming designers and jewellery makers in each of the target markets. By recruiting the best talent in each country and borrowing from their wealth of knowledge, Ian Rosenberg Jewellery knows it will have a bright future.